CL - Colgate-Palmolive Company

NYSE · Consumer Defensive · Household & Personal Products

$89.45

Market Closed

End of day · Jun 12, 2026, 12:00 AM

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Bear

About

Colgate-Palmolive Company, together with its subsidiaries, manufactures and sells consumer products worldwide. The company operates through two segments, Oral, Personal and Home Care; and Pet Nutrition. The Oral, Personal and Home Care segment offers toothpaste, toothbrushes, mouthwash, bar and liquid hand soaps, shower gels, shampoos, conditioners, deodorants and antiperspirants, skin health products, dishwashing detergents, fabric conditioners, household cleaners, and other related items. This segment markets and sells its products under various brands, which include Colgate, Darlie, elmex, hello, meridol, Sorriso, Tom's of Maine, Irish Spring, Palmolive, Protex, Sanex, Softsoap, Lady Speed Stick, Speed Stick, EltaMD, Filorga, PCA SKIN, Ajax, Axion, Fabuloso, Murphy, Suavitel, Soupline, and Cuddly to a range of traditional and eCommerce retailers, wholesalers, and distributors. It also includes pharmaceutical products for dentists and other oral health professionals. The Pet Nutrition segment offers pet nutrition products for everyday nutritional needs under the Hill's Science Diet brand; and a range of therapeutic products to manage disease conditions in dogs and cats under the Hill's Prescription Diet brand. This segment markets and sells its products through pet supply retailers, veterinarians, and eCommerce retailers. Colgate-Palmolive Company was founded in 1806 and is headquartered in New York, New York.

https://www.colgatepalmolive.com

CL - Colgate-Palmolive Company

Consumer Defensive

Looking at CL and where it's trading at 91.29 right now, I'm leaning bearish overall. Just glancing at the past year, there's been a lot of chop. The stock dropped from the low 90s last summer to a bottom in the mid 70s by November, then it managed a pretty sharp run back above 97 in February and March. But since then, it's drifted down again and hasn't really found steady ground. The main issue I see is that after that quick spike in early 2026, the move proved unsustainable. CL hasn't managed to build on that momentum and is basically back in the same range as last fall. There's clearly demand for their products, but cost pressures and a sluggish consumer environment make it tough for them to expand margins. I'm not expecting any major upside surprise in the near term. That said, this isn't a disaster scenario just not a growth story right now. Maybe the best case is some cost efficiencies or mild price increases, but those seem mostly priced in after the rebound earlier this year. If inflation ticks up again or we get a weak quarter, CL could drift back to 83.00. That's my target. I'm not calling for a collapse, just a return to the lower end of its recent channel. The big risk here is an unexpected uptick in consumer spending or a major cost breakthrough for them. If that happens, I could see being too pessimistic. Next earnings will be the main catalyst if they guide down or keep it cautious, I think this slides toward my target.

Entry

$91.29

Below

$83.00

Jul 23, 2026

Karma

125 to 17562

Bearish

Open

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CL - Colgate-Palmolive Company

Consumer Defensive

Looking at Colgate Palmolive (CL), I’m leaning bullish here even though the last year’s chart has been messy. If you scroll back, CL was sliding from the high 90s in February down to sub 80 by October, but since then it’s clawed back up. We’re now hovering around 90.44, and that’s after a couple of strong bursts earlier this year. So, not a rocket ship, but not dead money either. My target is 106.00 in the next 18 weeks. That’s not wild upside, but in this market defensive names with steady cash flows are something I actually want to own. CL has decent pricing power, especially given how sticky consumer staples are even when things tighten up. On top of that, input costs (like packaging and raw materials) seem to be stabilizing, which should help margins hold up or even improve into the next couple of quarters. Their brand portfolio is massive, and they’ve managed to pass on price hikes without too much volume loss. Caveat: one real risk I see is consumer pushback if they raise prices again this year. If we see another inflation shock or even just flat household spending, shoppers will trade down. That could ding both volumes and perception, though CL’s brands usually weather the storm better than most. Biggest catalyst I’m watching is their Q3 earnings in a few months. If they deliver even a small beat and guide with confidence on costs, the stock could finally get out of this sideways funk. Wouldn’t shock me to see some multiple expansion if there’s any hint of margin upside. Sitting tight and adding on dips for now.

Entry

$90.44

Above

$106.00

Sep 26, 2026

Karma

111 to 16155

Bullish

Open

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CL - Colgate-Palmolive Company

Consumer Defensive

Anybody watching CL lately? Looking at the past year, it's been a rollercoaster. We saw it dip below $80 a few times back in October and December, and then a huge ramp in February up near $98. Lately it's settled closer to $90, but that kind of movement is pretty unusual for what should be a boring old consumer defensive name. I think there’s upside from here. My target’s $105.30 in about 12 weeks. A couple reasons: first, cost pressures are actually easing a bit now that commodity prices have calmed down, and that should finally start to show up in gross margins next quarter. Second, these guys have kept organic sales growth positive even in the face of all this pricing noise so they’re passing through costs without losing too much volume, which is honestly not a given in this environment. If management guides to a beat, you’ll see some multiple expansion again. Not saying there isn’t risk if input costs spike again or if retailers start pushing back harder on price, you could easily see $80 again. It’s not a slam dunk, and that recent volatility is a little concerning. But for a defensive with a sticky product portfolio, I’ll take that risk for a few months. Next catalyst is the quarterly earnings in about 8 weeks. If they show improved margin or even just decent volume numbers, I expect the market to get more comfortable paying a premium again.

Entry

$90.44

Above

$105.30

Aug 14, 2026

Karma

119 to 16960

Bullish

Open

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