SBUX - Starbucks Corp

NASDAQ · Consumer Cyclical · Restaurants

$103.04

Market Closed

End of day · Jun 12, 2026, 12:00 AM

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About

Starbucks Corporation, together with its subsidiaries, operates as a roaster, marketer, and retailer of specialty coffee worldwide. The company operates through three segments: North America, International, and Channel Development. Its stores offer coffee and tea beverages, roasted whole beans and ground coffees, single serve products, and ready-to-drink beverages; and various food products, such as pastries, breakfast sandwiches, and lunch items. The company also licenses its trademarks through licensed stores, and grocery and foodservice accounts. The company offers its products under the Starbucks, Teavana, Seattle's Best Coffee, Evolution Fresh, Ethos, Starbucks Reserve, and Princi brands. Starbucks Corporation has company-operated and licensed stores in North America and internationally. The company was founded in 1971 and is based in Seattle, Washington.

https://www.starbucks.com

SBUX - Starbucks Corp

Consumer Cyclical

SBUX has been all over the place this past year, so I'm keeping my expectations pretty realistic. The stock fell pretty hard last fall, dipping as low as the low 80s, and only really clawed its way back to the current 99 level in the last couple months. Honestly, most of that rebound feels like a relief rally after a long period of underperformance. I'm leaning slightly bullish from here, but with a clear cap on upside. Starbucks has some positives in its favor: the loyalty program continues to drive steady foot traffic even as consumer spending gets choppy, and their international growth (China especially) is still intact, just maybe coming in a bit slower than the market hoped for. Recent management commentary has been more conservative, which is actually a good sign in my view they aren't blowing smoke. My target is 112.00, so that's about a 13 point move from here. That's not shooting for the stars, but it's about as much as I want to risk right now. The big risk is clear: if U.S. consumer demand softens in the back half of the year, SBUX is going to struggle to show any real earnings growth, and comps could get ugly. Labor pressures are still there too, and any big news on union progress could spook the stock on a headline. The next earnings print should be telling, especially if we see any stabilization in US traffic or better than expected margins. If they can actually guide higher for the rest of the year, I could see that being the spark to push toward that 112 handle. But if they guide down again, this could get stuck below 100 for a while. I'm cautiously optimistic, but I'm not deluding myself into thinking this is a layup.

Entry

$99.16

Above

$112.00

Aug 31, 2026

Karma

118 to 16859

Bullish

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