DG - Dollar General Corp

NYSE · Consumer Defensive · Discount Stores

$126.68

Market Closed

End of day · Apr 17, 2026, 12:00 AM

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About

Dollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States. It offers consumable products, including paper and cleaning products, such as paper towels, bath tissues, paper dinnerware, trash and storage bags, disinfectants, and laundry products; packaged food comprising cereals, pasta, canned soups, fruits and vegetables, condiments, spices, sugar, and flour; and perishables that include milk, eggs, bread, refrigerated and frozen food, beer, and wine. The company's consumable products also comprise snacks, such as candies, cookies, crackers, salty snacks, and carbonated beverages; health and beauty products, including over-the-counter medicines and personal care products, such as soaps, body washes, shampoos, cosmetics, and dental hygiene and foot care products; pet supplies and pet food; and tobacco products. In addition, it offers seasonal products comprising holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, and automotive and home office supplies; and home products that include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, and bed and bath soft goods. Further, the company provides apparel, which comprise casual everyday apparel for infants, toddlers, girls, boys, women, and men, as well as socks, underwear, disposable diapers, shoes, and accessories. The company was formerly known as J.L. Turner & Son, Inc. and changed its name to Dollar General Corporation in 1968. Dollar General Corporation was founded in 1939 and is based in Goodlettsville, Tennessee.

https://www.dollargeneral.com

DG - Dollar General Corp

Consumer Defensive

I've been watching DG's recovery closely, and it's hard not to notice how the stock has rebounded from the low 80s last spring to the mid-140s just recently before easing back down to where it trades now. That kind of move doesn't happen by accident there's clearly renewed market confidence in the underlying story, even if the path hasn't been perfectly smooth. My bullish stance here is built on three pillars. First, Dollar General's core model is all about serving value-conscious shoppers, and in the current consumer environment, that demand isn't going anywhere. The company keeps expanding its store footprint methodically, especially in underserved rural areas, which helps shield it from direct big-box competition and broadens its reach. Second, management has made some decisive moves to improve in-store execution and supply chain efficiency over the last two quarters. These operational adjustments have started showing up in recent earnings beats and improved guidance evidence that the turnaround initiatives are actually gaining traction, not just lip service. The big risk is margin pressure, especially if inflation remains sticky or wage growth eats into profitability. We've already seen that play out in some quarters over the past year, so I'm not ignoring it. But I think the worst of those headwinds are either behind us or at least manageable as long as comps stay healthy and expense controls hold. If inflation starts to moderate, it could even provide incremental upside, both in margins and multiple expansion. I'm looking for a catalyst from the next earnings print if same-store sales growth holds steady and the company maintains its improved cost discipline, the market could re-rate this back toward 156.10 over the next quarter or so. I'm happy to be patient here, but I think the risk-reward is now tilted solidly in favor of the bulls.

Entry

$131.84

Above

$156.10

Jun 6, 2026

Karma

119 to 16960

Bullish

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