BKNG - Booking Holdings Inc

NASDAQ · Consumer Cyclical · Travel Services

$192.01

Market Closed

End of day · Apr 17, 2026, 12:00 AM

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About

Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; and Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services. It also operates Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. The company was founded in 1997 and is headquartered in Norwalk, Connecticut.

https://www.bookingholdings.com

BKNG - Booking Holdings Inc

Consumer Cyclical

Not gonna lie, BKNG has been on one of those rollercoaster loops that makes your stomach drop and then you realize you left your wallet in the seat. Remember last summer? This thing ran from just over 4200 to almost 5700 like it was booking its own vacation, then started crashing back down. Now we’re basically back where we started, chilling at 4194.31. Did the market just collectively hit "cancel reservation"? Anyway, I’m calling bullish from here. Yes, the price action looks like someone’s EKG during a mid flight panic, but most of that was macro and some classic guidance drama. BKNG still owns way too much of the online travel pie. And travel? People are going wild on it again. Revenge travel 3.0. Q2 earnings could easily be the catalyst to get this thing unstuck. If they drop even a halfway decent "beat and raise" with solid summertime demand, shorts will need a new holiday. I’m targeting a spicy 5000.00 in the next couple months. That’s like 20 percent upside from here, which isn’t yolo but not chicken either. Reasons: 1) pent up international bookings are popping again; 2) these guys are more profitable than your local airport bar. Risk? If the European economy sneezes and folks stay home, we might be flatlining at this level. But with the chart this ugly, even a little good news could make the algos go brrr. TLDR: Booking at under 4200 feels like a steal if you can stomach some turbulence. Earnings are the play. See y’all at 5k or on the cancellation line.

Entry

$4,194.31

Above

$5,000.00

Jun 1, 2026

Karma

125 to 17562

Bullish

Open

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